The Feed Named Official Nutrition Partner
Broomfield, Colorado – July 15, 2025
Podium Racing is proud to announce a new strategic partnership with The Feed, the premier online marketplace for sports nutrition and athlete wellness.
As an official nutrition partner, The Feed will provide Podium Racing’s international roster of world-class triathletes with access to its extensive portfolio of over 250 leading sports nutrition brands. The partnership will empower each athlete to create customized fueling and recovery plans tailored to the intense, fast-paced demands of supertri racing.
The collaboration is a natural fit, uniting a team at the forefront of multisport racing with the industry-leading nutrition and recovery platform. The Feed’s innovative marketplace model allows athletes to discover and order individual products from a wide array of brands, ensuring they have the precise nutritional tools needed to gain a competitive edge.
"In a demanding race format, decided by fractions of a second, nutrition is a critical performance and recovery pillar that can mean the difference between winning and losing," said John Anthony, Founder of Podium Racing. "Partnering with The Feed gives our athletes an undeniable advantage. Their platform is unparalleled, allowing each athlete to build a personalized nutrition strategy with the best products on the market. We are thrilled to have them fueling our quest for the supertri championship."
The partnership will support Podium Racing athletes throughout the intense, global supertri series, providing them with the energy, hydration, and recovery solutions necessary to perform and recover at their peak.
"We are incredibly excited to partner with the Podium Racing supertri team," said Celeste Lorenzo, VP of Marketing at The Feed. "They represent the pinnacle of endurance sport, and their ambitious, fan-focused approach is changing the game. Our mission has always been to help athletes discover the best nutrition to achieve their goals, and this partnership is a perfect embodiment of that mission. We can’t wait to fuel their journey to the podium."
About The Feed: The Feed is the global marketplace for sports nutrition and high-performance supplements. Born in the feed zones of World Tour pro cycling, we learned early on that races are won—or lost—by how well you fuel. Today, The Feed helps athletes of all levels optimize their training, sharpen their nutrition, and chase bigger goals. We exist to fuel your thirst for tougher challenges, your craving for breakthrough moments, your appetite for more.In your relentless pursuit to push the limits of what’s possible, we serve you the very best.
About Podium Racing: Podium Racing is a professional supertri team featuring an international roster of Olympians and world-class triathletes. With a mission to win championships and redefine the triathlon experience through its unique fan-first approach, the team competes in the global supertri series.
